GREENVILLE—Darke County is the home to many successful, local businesses. However, one of the county’s real innovators is without a doubt woman-owned skateboard brand Proper Gnar.
In 2012, Latosha Stone founded the brand with a mission to, “nurture a true sisterhood at the skate park. Whatever your race, age, or sexual orientation, a community of like-minded womxn in a non-judgemental setting awaits.”
The label sells custom skateboards, streetwear and accessories geared towards female skateboarders, and covered in art made by Stone.
Now, only ten years later, Stone, of Greenville, is coming off of a successful collaboration with toaster pastry brand Pop Tarts and streetwear magazine Hypebeast.
Stone said it was crazy to work with such large companies.
“Pop Tarts are something I’ve eaten since I was a kid,” she said. “With Hypebeast, I’d been following them online for like eight years or something. I was super excited and nervous. It was just crazy that someone so big wanted to work with me.”
Stone chose several Pop Tart flavors, like Wildberry, Blueberry, Strawberry, Cherry and Hot Fudge Sundae, and designed the capsule around them.
“I use a lot of pinks, reds and purples,” Stone said. “I kind of chose flavors that went along with that, and just kind of brought my own art style into it.”
The collaboration was made available at a special event called the Crazy Good Skate Jam, which took place in Los Angeles, California, at private indoor skatepark The Berrics on Sept. 1, 2022.
“It’s a legendary skate building,” she said. “It’s owned by really popular skateboarders. Pretty much if you’re a skateboarder, it’s your goal to skate there one day. It was really crazy making it there. I’ve been skating for so long, but I never thought I’d end up in a place like that.”
Moving forward, Stone said she’d like to continue Proper Gnar’s mission, and encourage more girls to get into skating.
“I’d definitely like to expand the skate team, and get more girls on that,” she said. “Also, just get more girls skateboarding in general. I have been seeing more girls skating around Greenville, so that is cool.”